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HD DVD "Best Buyers" Get $50

by March 19, 2008
How much extra will you spend?

How much extra will you spend?

Now that the Toshiba has exited the HD format war, many companies are supporting Blu-ray with full force. Some, like Circuit City, offered an extended return policy on HD DVD players.  Others are just dumping their players at drastically reduced prices.  Today, Best Buy announced that it will be giving away $50 gift cards to everyone who purchased an HD DVD player at their store before February 23, 2008.  This is no small giveaway for Best Buy, as they estimate the cost at around $10 million.  This means that nearly 200,000 lucky Best Buy customers will get some extra cash to blow on new Blu-ray hardware, software, or perhaps even some close-out specials on HD DVD movie discs.  It feels like a pretty generous donation on the part of this big box store, but it will surely mean a jump in sales for the new format, and some extra revenue to match.  It's not every day you see smooth business tactics like this.  I know I'll spend more than my gift card next time I am in the store...  Here's a quick except from the press release:

"Most Best Buy customers won’t have to do anything to receive their gift card. As a demonstration of its commitment to its customers, Best Buy will proactively mail cards to all customers that the company can identify as having purchased an HD DVD player. Members of the Best Buy Reward Zone program, customers who purchased Performance Service Plans (PSPs) or who made their purchase on BestBuy.com should look for their gift cards in the mail by May 1. Other customers who may not be easily identified can call (888) BEST BUY to receive their gift cards with proof of purchase through a credit card or their Best Buy receipt."

Now that's service. Please visit Best Buy's News Site for the full press release.


About the author:

Jim Robbins is, by profession, a computer programmer. His technology interests started back in 1989, when he became SysOp of his High School's BBS (anyone remember those?). Of course, as most intelligent and geeky high school students, he also loved video games. Those video games were a force driving him into self discovery as an audioholic!

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Recent Forum Posts:

Bugbitten posts on April 19, 2008 17:56
My son got his gift card, was so excited that he called. He had not seen the announcements.
allargon posts on April 18, 2008 20:49
mnnc, post: 401422
Purchased two a2's back when they were 98 bucks…is wmart going to give me some money for having done so? Someone explain. Thanks. I know I can return unit for full refund with no obligation as posted on another thread. Have until the 30th of this month to do so.

AFAIK, Wal-Mart will give you a full refund provided you have your receipts. The UPC code does *not* need to be attached.
mnnc posts on April 17, 2008 18:18
I am not sure I want to stay in this hd format right now. I purchased due to price only not knowing hd would be outbid by the movie companies. To me, hd is hd and I have 32, 50, and 90 in. displays. They all look great. Being that I am 70% music…think I may return both a1's and invest in a machine that does near hd quality and has great audio. The players are 9.9/10 condition and only have about 20hrs on them. The a1 in the bedroom probably has 10 hrs at most.
PENG posts on April 15, 2008 19:46
mnnc, post: 401422
Purchased two a2's back when they were 98 bucks…is wmart going to give me some money for having done so? Someone explain. Thanks. I know I can return unit for full refund with no obligation as posted on another thread. Have until the 30th of this month to do so.

If you can get full refunds for the two A2s why not go for it unless they also offer the $50 thing but I doubt it. You can then buy two new A3 or Venturers for much less if you still want to watch HD DVDs.
mnnc posts on April 15, 2008 18:45
gift cards…?

Purchased two a2's back when they were 98 bucks…is wmart going to give me some money for having done so? Someone explain. Thanks. I know I can return unit for full refund with no obligation as posted on another thread. Have until the 30th of this month to do so.
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