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Wii, An Xbox 360 Gateway?

by January 30, 2008
Is Wiis Bubble About to Burst?

Is Wii's Bubble About to Burst?

Is Nintendo Wii an Xbox 360 gateway console? Microsoft seems to think so. Jeff Bell, Microsoft’s VP of Global Xbox Marketing said to 1UP on Friday:

“We’re positioning ourselves to be ready if, in fact, gamers find they’re ready to graduate from a certain experience potentially with the Wii, either because it’s limited on the type of gameplay that’s available or the technology in that box.”

It's believed Mr. Bell followed the interview with a discomforting invitation to lunch:

“I  have, in fact, positioned my metabolism in such a way that I find it prepared for communal experience involving physiological absorption of, but not limited to, food energy and its corresponding oxygenation of various cellular structures.“

Allow me to translate the marketing-speak

Microsoft thinks Wii is a gateway console, like the marijuana or beer of gaming if you will. As a lightweight entertainment system it'll leave gamers hungry for more. Due to Wii’s lack of graphics technology and media features, gamers will eventually find themselves unable to reach the same high playing with a Wii that they did in 2007. Then Wii-gamers everywhere will need to turn to stronger game consoles, like Xbox 360.

Many in the gaming industry believe Wii’s success is unsustainable. They cite a lack of third party games publishers that have found Wii to be a very profitable platform. The theory says that new and interesting games will dry up for the Wii and its surge in popularity will not simply wane but will burst.

Critics like Jeff Bell believe there is a Wii bubble that is going to burst at any time now. Bell also believes that Microsoft is there with its Xbox 360 to pick up the casual gamers ready for a more serious gaming fix.

We'll see if Wii critics are correct though the next several month's sales figures.

Don't discount Nintendo! Lightweight graphics and fewer features hasn't kept DS from dominating the portable market, despite high-powered competition from Sony.

About the author:

Wayde is a tech-writer and content marketing consultant in Canada s tech hub Waterloo, Ontario and Editorialist for Audioholics.com. He's a big hockey fan as you'd expect from a Canadian. Wayde is also US Army veteran, but his favorite title is just "Dad".

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Recent Forum Posts:

yettitheman posts on March 04, 2008 18:51
ivseenbetter, post: 368334
If you are using a video game machine to do this than you might as well give up now.

Yeah, last I checked, the 360 controler has a “vibrate function” whereas the PS3 does not, yet.

It makes playing more realistic
crashkelly posts on February 06, 2008 11:47
Personally I think Microsoft would be crazy not to align themselves in that position. I don't know any exact numbers for sales of the Wii, but imagine that if even 10% or 20% of Wii purchasers bought a 360. That is not a number worth ignoring.

Yes, the Wii is bringing in new gamers, both young and old, eventually some of them, especially in the young category are going to want to “upgrade” and if Microsoft is across the street waving “Hey over here, look at me”, that is where they will go.

These people will not be looking at cell broadband engines and other components that will give a “better” game, they are new gamers, they came from the Wii (No offense intended to Wii owners or players intended)

PS3 will market their Blu-Ray capabilities and Microsoft will markt itself as the “after Wii” system and both will make money.

Cheers
Michael
dan121s posts on February 06, 2008 02:34
Clint DeBoer, post: 370010
I have a friend who was all over the Wii since he gets to play it at his friend's house a lot. What was interesting was that yesterday at our Super Bowl party he said to me that it's not that much fun unless you have like 4 people playing together. He also said that if he had to pick a gaming system it would be the Xbox 360 since you can play with others online.

I think the novelty of the Wii may be waning somewhat. We'll see. Like everything else - the SOFTWARE sells the system, be it HD DVD, Blu-ray, PS3, Xbox 360 or Wii.

Clint you may be onto something. People can only live off Wii Sports multiplayer for so long. I realize Mario Galaxy came out, but that is only a single player game.
Clint DeBoer posts on February 04, 2008 09:09
I have a friend who was all over the Wii since he gets to play it at his friend's house a lot. What was interesting was that yesterday at our Super Bowl party he said to me that it's not that much fun unless you have like 4 people playing together. He also said that if he had to pick a gaming system it would be the Xbox 360 since you can play with others online.

I think the novelty of the Wii may be waning somewhat. We'll see. Like everything else - the SOFTWARE sells the system, be it HD DVD, Blu-ray, PS3, Xbox 360 or Wii.
Polygon posts on February 02, 2008 22:22
The Wii is attracting people that wouldn't normally play video games. Will they move on to Sony or Microsoft? No, I don't think so. The Wii is a different kind of gaming experience than the 360. I have a Wii and I will be buying a 360, but I was going to regardless thanks to Forza. However, if you think the PS3 is going to take over you're sadly mistaken unless they can pull it out and get some more good exclusive titles. There are three, maybe four games that are exclusive that are really any good. The PS3 is in third and has been since it was released. Price drops have helped but the lack of support is hurting them. I don't see it improving since the PS3 is a nightmare to code for. However, thanks to Gran Turismo I'll have to buy one possibly. I just hope they get at least four other exclusive titles or I don't think I can justify the cost.
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