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Denon Partners with Batman in Blu-ray Offer

by November 21, 2008

Every new blockbuster that arrives to Blu-ray brings talk of this being the big one that catapults Blu-ray into the mainstream. Batman: Dark Knight is probably going to burn the doors off any Blu-ray release before it. But is it enough to sell a high-end Denon Blu-ray player?

Holy Blu-ray sticker shock, Batman! Denon is going to try and ease the sticker shock on its pricey Blu-ray players with a special Batman offer. Customers who buy a Denon DVD-1800BD player, DVD-3800BDCI player or DVD-2500BTCI will get a double dose of Christopher Nolan’s Batman on Blu-ray to sweeten the deal.

No doubt these are very nice Blu-ra players, some accept no substitute for Denon’s high-end quality. But this offer will only appeal to the true blu-bloods among you. The least expensive player in Denon’s stable carries an MSRP of $749. Although you can find the DVD-1800BD for just under $600 on the street.

Purchase your new Denon disc player between November 23, 2008 and January 10, 2009, mail in your proof of purchase and your movies will come in the mail when they’re available. Batman: Dark Knight will hit DVD and Blu-ray on December 9.

It’s too bad that after buying a pricey Blu-ray player you’ll have to wait for such an important Blu-ray release to arrive in the mail. Remember those buy-a-player-get-five-discs-in-the-mail deals offered by both sides of the hi-def format war - it took months to see your discs!

I don’t think I could risk waiting so long to see Batman: Dark Knight on my brand new Denon Blu-ray player.

About the author:

Wayde is a tech-writer and content marketing consultant in Canada s tech hub Waterloo, Ontario and Editorialist for Audioholics.com. He's a big hockey fan as you'd expect from a Canadian. Wayde is also US Army veteran, but his favorite title is just "Dad".

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Recent Forum Posts:

Seth=L posts on November 24, 2008 14:07
You mean if I buy this Blu-ray player here I will get both Batman movies on Blu-ray for free?

Let me do the math on this. Assume when Batman comes out it's $30 (it'll probably be $25 for that edition though). And assume the Batman Begins is $20. You could spend $582.14 from amazon (free shipping) and get the player delivered to your home. Then submit your voucher for the two “free” movies.


Or…….


You could by the same Funai Blu-ray player at Wal-Mart for $198+50+tax which would be approximately $270, about $42 less than half of the price of the Denon (mass produced Funai that says “Denon” on it).

Granted that really doesn't have much to do with the promotion specifically, but it's still pretty stupid. If you intended to buy one of the upper model Denons anyway it's not so stupid.
Wayde Robson posts on November 24, 2008 12:31
Bluesmoke, post: 487597
Hmm, let me see, why don't I spend $700 on a player to get a highly anticipated movie and when the movie is released, everyone and their mom are watching it while you wait months to get it - in the end forcing you to buy the copy anyway.

How about you cut a deal with Warner to pack in Dark Knight early in Denon players before the general public gets it - or better yet, release a special edition package or extra that isn't available in stores. That at least creates a buzz around the player for a bit.

Exactly what I was thinking! The giveaway thing while you wait months is so fluky. In fact I never did get my five-free HD DVD discs for buying my first HD DVD player. It was a wasted stamp as far as I'm concerned.

How about a coupon that lets you pick-up your copy at stores the days it's released. Doesn't Denon build players for Best Buy?
AcuDefTechGuy posts on November 24, 2008 12:20
I like Denon a lot, but I also think that is one dumb idea.

Most of us have already seen “Dark Knight” once in theaters. But when that BD is released, I'm sure all of us will still want it on the very first day.
Jack Hammer posts on November 24, 2008 12:20
I think it's a great idea from a marketing standpoint, remember people like to get things for free. And for some a free disc might be just enough to help them decide between the Denon player and someone elses. I think where they messed up with this idea is buy not bundling the discs together like PS3's and XBOX's do. They could have offered a mail in for people who buy their players before the Batman release date or before the bundled package hits the stores.

With BD player prices dropping to more affordable ranges, companies like Denon that offer high priced players are going to need to do gimmicky promos to nudge sales away from PS3 and other capable and more affordable players.

Jack
Bluesmoke posts on November 24, 2008 11:52
That is about the dumbest thing I ever heard! Do the people who come up with these ideas have a slightest bit of clue on consumer spending habits?

Hmm, let me see, why don't I spend $700 on a player to get a highly anticipated movie and when the movie is released, everyone and their mom are watching it while you wait months to get it - in the end forcing you to buy the copy anyway.

How about you cut a deal with Warner to pack in Dark Knight early in Denon players before the general public gets it - or better yet, release a special edition package or extra that isn't available in stores. That at least creates a buzz around the player for a bit.
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