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What Goes into Naming a Consumer Product? What Goes into Naming a Consumer Product? Ever wonder how companies come up with the names for their products? Can a name really affect sales and product perception? Can a clever name rescue a bad product? Read on to find out.
Britain's Arcam Acquired by Harman International and Samsung Britain's Arcam Acquired by Harman International and Samsung The home audio world just got a little smaller, with the announcement that renowned firm Harman International recently bought up by tech Goliath Samsung has acquired British hifi company Arcam.
LiDAR: Velodyne Shifts From Subwoofers to Self-Driving Cars LiDAR: Velodyne Shifts From Subwoofers to Self-Driving Cars Velodyne was founded over 30 years ago as a hi-fi company. But today the company finds itself shifting gears by creating hardware for self-driving cars with technology called LiDAR.
Push vs. Pull Marketing in Hi-Fi Audio Push vs. Pull Marketing in Hi-Fi Audio This article presents the different marketing strategies behind the way various consumer electronics companies present their products. It's all very intentional. Here's a peek behind the curtain.
T.H.E. Home Entertainment Show To Take Center Stage in Anaheim T.H.E. Home Entertainment Show To Take Center Stage in Anaheim T.H.E. Show Anaheim is set to take place September 21-24,2017 to demo new loudspeakers, audio components, home theater, HDTV, vinyl, headphones, virtual reality, & educational seminars. Register now!
Focal Adds Wireless Listen Headphones and Affordable In-Ear Monitors to Lineup Focal Adds Wireless Listen Headphones and Affordable In-Ear Monitors to Lineup French hi-fi company, Focal has launched the new Listen Wireless and new in-ear monitors, Spark comes in both wired and wireless model and the new Sphear S is a high-performance in-ear monitor.
Xbox One X: Consoles Hit the Downside of the Innovation Curve Xbox One X: Consoles Hit the Downside of the Innovation Curve Microsoft unveiled Xbox One X, its next generation game console at E3 last week. It features true native 4K Ultra-HD and HDR, but offers little else in the way of innovations. Will that be enough?
Win a Fully Expenses Paid Trip to T.H.E. Home Entertainment Show Win a Fully Expenses Paid Trip to T.H.E. Home Entertainment Show T.H.E. Show Anaheim (Sept 21-24, 2017) in Southern California is demoing over 400 brands of high end audio gear. Enter their sweepstakes for a chance to win a fully expenses paid trip for two on them!
OPPO Adds Dolby Vision Support to Ultra HD Blu-ray Players OPPO Adds Dolby Vision Support to Ultra HD Blu-ray Players OPPO Digital announced that its UDP-203/UDP-205 4K Ultra HD Blu-ray Disc players can now receive a firmware upgrade that enables the Dolby Vision™ feature. See what this feature offers the videophile.
AXPONA Show Coverage of Hi-Fi Loudspeakers AXPONA Show Coverage of Hi-Fi Loudspeakers Our AXPONA 2016-2017 show coverage includes some of the latest in hi-fi speaker systems focusing on the truly stand out designs that may not have as much mainstream appeal but excel in sound quality.