“Let our rigorous testing and reviews be your guidelines to A/V equipment – not marketing slogans”
Facebook Youtube Twitter instagram pinterest

Pioneer Official Statement on Plasma Manufacturing

by March 08, 2008
Pioneer Official Statement

Pioneer Official Statement

Pioneer Corporation has announced that at a meeting of its Board of Directors held today, the Company resolved to restructure its display business and implement measures to enhance corporate values.

According to the company, Pioneer will continue to focus on what it does best which includes engineering game-changing plasma technology and producing proprietary components that differentiate Pioneer plasma televisions from the rest of the market. The next generation KURO flat panel televisions will be coming this summer as planned with no disruption in Pioneer production.

Pioneer plans to outsource production of plasma panel modules in 2009 in an effort to right-size the business. The company is developing plans with a production partner [presumably Matsushita (Panasonic)] that offers the best quality and reliability in line with its own strategy and high standards, but at this point no partnership arrangements or decisions have been made.

Pioneer will leverage the engineering capabilities to compensate for any cutbacks in the plasma display business by shifting related personnel and other business resources to the Car Electronics business; the professional sound & visual (Pro SV) business, which involves DJ equipment; and the audio/video product business, including Blu-ray Disc related products.

The full official statement reads as follows:

I. Restructuring Plans for the Display Business

Displays are positioned at the heart of Pioneer’s home audio/video product lineup and help to enhance the image of the Company’s brands in the Home Electronics business. Pioneer believes that displays are indispensable to its product lineup for these reasons and will therefore maintain its fundamental strategy for the display business—supply premium models with high picture and sound quality befitting the image of its brands at prices matching their added value, while optimizing the scale of its business. However, we have judged that maintaining the cost competitiveness of plasma display panels at projected sales volumes will be difficult going forward. Accordingly, we have decided to terminate in-house plasma display panel production and to procure these panels externally, after panel production for our next series of models is complete. This move will allow us to transform our business model for displays from vertically integrated, capital-intensive operations to a leaner business model geared to making value-added product proposals. Pioneer is currently in discussions on the feasibility of procuring panel modules that may incorporate the Company’s proprietary technologies. Details will be announced as soon as they are finalized. Pioneer plans to review its production structure in conjunction with the termination of plasma display panel production and to streamline the entire display business to a scale commensurate with sales. We aim to compensate for cutbacks in the plasma display business by driving further expansion in our growth businesses. This will be done by shifting related personnel and other business resources to the Car Electronics business; the professional sound & visual (Pro SV) business, which involves DJ equipment; and the audio/video product business, including Blu-ray Disc-related products. We will give consideration to retaining employees in the course of this process. Details are currently under review and will be announced as soon as they are finalized. In fiscal 2008, the year ending March 31, 2008, Pioneer will book an impairment loss on plasma display production facilities. In fiscal 2009, we will streamline the plasma display business and shift resources to our growth businesses. However, these measures are not expected to produce significant benefits until fiscal 2010. Nevertheless, we believe that these measures will help to restore profitability in the Home Electronics business in fiscal 2010.

II. Measures to Enhance Corporate Value

1. Growth Strategies for the Car Electronics Business

Pioneer’s top priority for maintaining its current level of profitability in the Car Electronics business is to grow the car navigation system business. First, Pioneer will bolster telematics functions, which employ mobile phones and the Internet and are expected to become mainstream in the car navigation system field going forward. This is part of efforts to transform car navigation systems into comprehensive in-vehicle information terminals offering much more than merely car navigation in a bid to stimulate new demand. Another goal is to counter growing demand for portable navigation devices. Here, Pioneer will expand its customer base for in-dash car navigation systems by proposing new forms of value not offered by portable navigation devices. For instance, Pioneer is developing new in-dash car navigation systems with built-in audio/video functions that feature connectivity with peripheral electronics and innovative device operability. We are developing a “light” platform that will support the worldwide launch of these new models. In OEM car navigation systems, we will concentrate on winning contracts for assembly line products worldwide for automakers. At the same time, we will grow business in the domestic dealer options market. Through these measures, Pioneer aims to expand the scope of its car navigation system business as a whole. In car audio/video products for consumer markets, we will compensate for contraction in developed countries’ consumer markets by actively responding to rapid market expansion in the BRICs nations. Concurrently, we plan to maintain profitability and mitigate any decrease in unit prices by shifting our center of gravity from models equipped with CD players to those with DVD players. We also aim to maintain our market share by vigorously offering new value propositions that cater to various forms of media and networks. On the development front, Pioneer will work to boost efficiency by implementing reforms of increasingly complex software development processes and by adopting common platforms for OEM products for which orders are growing. These and other measures will help us to maintain profitability as we grow our business. Through these and other initiatives, we aim to maintain an operating margin of around 6% to 7% in the Car Electronics business over the medium term.

2. Restoring Profitability in the Home Electronics Business

In the Home Electronics business, Pioneer is focused on improving profitability by expanding sales of audio/video products linked with displays and by growing sales of Blu-ray Disc-related products. Pioneer will reinforce its range of network and wireless-compatible audio/video products linked with displays. Our goal is to create home environments where people can freely manipulate digital content piped into their homes over networks. We also aim to develop displays that are next-generation wall-mountable TVs by wirelessly connecting displays and various source devices. Pioneer also aims to expand business by incorporating new value proposals into each new product—proposals based on video and audio analysis technologies cultivated through extensive research into high picture and sound quality. With regards to Blu-ray Disc-related products, Pioneer will concentrate internal product development on Blu-ray Disc players, which are expected to find growing adoption worldwide. Meanwhile, we will use joint development and outsourcing to enhance our lineup of Blu-ray Disc recorders and other products. Furthermore, we aim to grow external sales of Blu-ray Disc devices through package sales that combine such devices with platforms for Blu-ray Disc players and recorders. In the Pro SV business, Pioneer will drive even greater business expansion by augmenting its lineup of DJ equipment and moving into new categories of video and audio equipment. Through these initiatives and the aforementioned restructuring plans for the display business, Pioneer aims to improve profitability in the Home Electronics business, moving it back into the black in fiscal 2010.

3. Strategy for the Speaker Business

The speaker business makes effective use of technologies and expertise accumulated by Pioneer over its entire 70-year history. We are trying to expand this business as a whole by focusing on growing not only the car speaker business, where we boast a dominant market position, but also speakers for home use. In home-use speakers, we aim to ensure profitability while expanding sales by supplying value-added products. Efforts will also focus on moving into new product categories in business-use speakers. Turning to speaker unit sales to external customers, Pioneer will work to increase its external customer base to ensure consistent and stable growth in speaker units for mobile phones. In fields such as speaker units for flat-panel TVs, Pioneer will develop and boost sales of proprietary speaker units. Reforming the operating structure is a priority, too. We will pursue economies of scale by concentrating speaker development and production at Tohoku Pioneer Corporation, which is now a wholly owned subsidiary of Pioneer Corporation. We will also apply our expertise in home-use speakers to car speakers. In this way, we hope to rapidly reap benefits from our business integration with Tohoku Pioneer. By working hard on these and other initiatives, we aim to grow our speaker business roughly 1.5-fold over the medium term to become the world’s leading speaker manufacturer in terms of both quantity and quality.

4. Progress on Business Alliance with Sharp Corporation

As part of a comprehensive business and capital alliance formed by Pioneer and Sharp Corporation in 2007, the two companies are conducting joint product development by making effective use of each other’s resources in their respective fields of expertise. The overriding goal is to enhance the corporate value of both companies. In the field of flat-panel TVs, for example, Pioneer is taking part in Sharp’s development of acoustic systems for ultra-thin, flat-panel TVs. By leveraging its acoustic technologies built up over many years, Pioneer aims to develop acoustic systems employing ultra-thin speakers that still achieve outstanding sound quality for supply to Sharp. Furthermore, Pioneer will be supplied by Sharp with LCD TVs based on its superior technologies. We will launch these LCD TVs first in Europe this fall and steadily expand our lineup of LCD TVs. Plans also call for engineers from Pioneer and Sharp to team up to develop LCD TVs that carry on the legacy of the Pioneer “KURO” series in terms of high picture and sound quality. This project will give Pioneer access to Sharp’s extensive expertise in LCD TVs, while promoting joint development of digital tuners, platforms and technologies for realizing high picture quality. The goal is to develop value-added products and raise the efficiency of development activities at both companies. In the optical disc field, Pioneer and Sharp have agreed to join forces to expand their respective Blu-ray Disc-related product businesses. This step takes the alliance beyond merely supplying existing products such as DVD players and DVD recorders to each other. Joint development of pickups and drives for Blu-ray Disc players/recorders, will bolster the two companies’ vertically integrated business models spanning devices to end products. Cost reductions resulting from more efficient development and volume growth will in turn contribute to business expansion. Here too, Pioneer and Sharp are resolved to build even stronger ties by efficiently conducting joint development. In car electronics fields, Pioneer and Sharp plan to jointly develop products based on Sharp’s “only one device” concept. The two companies will make a point of enhancing device operability to propose new kinds of automotive passenger cabin environments. We also plan to propose new forms of value by linking Sharp’s AQUOS™ mobile phone concept with our car navigation system technologies. We want to use these joint development projects to drive further business expansion at both companies in the car electronics field. The concrete achievements of these initiatives will be showcased at CEATEC JAPAN 2008 this fall and at various product presentations.

5. Outlook

Pioneer will make a group-wide effort to steadily implement structural reforms of its display business, while expanding its Car Electronics business, improving profitability in its Home Electronics business and growing the speaker business. Our aim is to improve our operating results and ensure stable earnings growth. Through the business alliance with Sharp, we will utilize each other’s resources and promote joint development in each of our businesses, in order to develop new products and businesses and improve the efficiency of development activities.

III. Revisions to Consolidated Business Forecasts for Fiscal 2008

In light of the aforementioned business restructuring plans, we have revised our consolidated business forecasts for fiscal 2008, the year ending March 31, 2008, which were announced on January 31, 2008, as follows: (In millions of yen)


Revised forecasts for fiscal 2008 (A) Previous forecasts for fiscal 2008 (B) Changes
(A – B)
Results for fiscal 2007
Operating revenue ¥800,000 ¥800,000 ¥ 0 ¥797,102
Operating income 10,000 10,000 0 12,487
Income (loss) before income taxes 7,000 26,000 (19,000) (7,717)
Net income (loss) ¥ (15,000) ¥ 6,000 ¥(21,000) ¥ (6,761)
There has been no change in our previous forecasts for operating revenue and operating income. We have lowered our previous forecast for income before income taxes based on an estimated impairment loss of ¥19,000 million on plasma display production facilities in the Home Electronics business. In addition to this impairment loss, we expect to incur an estimated increase of ¥2,000 million in income taxes accompanying evaluation of deferred tax assets. Accordingly, we have also reduced our previous net income forecast.

About the author:
author portrait

Clint Deboer was terminated from Audioholics for misconduct on April 4th, 2014. He no longer represents Audioholics in any fashion.

View full profile

Recent Forum Posts:

Biggiesized posts on March 10, 2008 09:18
There are a couple of posts on the AVSForum from people who are or know Pioneer Kuro/Elite dealers. The PRO-111HD might MSRP from $4000-5000. If they keep it on the low side, and cut a slight deal below MSRP (like they usually) do, I'd have to buy. A couple of people think the PDP-5020FD will go for roughly $3500 MSRP. I think lowering the prices during a down economy will help a lot. It'll also make them more competitive with Panasonic where some buyers might be persuaded to pony up the extra dough. When the 8Gs were roughly $1.5-2K more than Panasonics, it was much harder for consumers to justify the costs.
1tribeca posts on March 10, 2008 08:10
Having said that Thaed…does anyone have an inside scoop (albeit early) on the next, and final generation of KURO panels? Supposed to be out by early summer.

It would be an SOB to go dish for a PRO-110 and find out the next panel is improved and cheaper only a few months later…Doh!

In the meantime, I'm gonna call our Pio rep and try to weasel some info…
Thaedium posts on March 10, 2008 01:34
I guess the Plasma is Dead thread jumped the gun a bit soon. With that said, and from what we know Pioneer has already developed (9mm thin plasma's), I don't think Plasma will be taken out of the picture just that quickly. Should be interesting what the next Kuro line will bring to the table, and if they will market it in the same way they've done the current line of Kuro's. I for one would like to see a toned down price tag, but I doubt that will come.
Post Reply