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dts to Switch Focus to Consumers

by May 13, 2008
DTS focuses on consumers

DTS focuses on consumers

When dts released their quarterly earnings, they also announced a new focus - solely on their consumer market. They have sold both their Digital Cinema business (closed on May 9th for $3.3 million) and Digital Images (on April 4th for $7.5 million). dts could earn up to $11.7 million in "additional consideration" over the next few years based on the terms of the Digital Cinema sale but other than that it seems to be out of that sector. dts closed it's first quarter up 22% compared to 2007. CEO Jon Kirchner attributed the increase to growth in the HD optical markets - game consoles and stand-alone players being singled out.

What was most interesting about the announcement was that dts is continuing its mantra of "focusing on the consumer market." Apparently that means getting completely out of the traditional theater and focusing on home theaters. Now that the PS3 has dts MA internal decoding (easily making it one of the best Blu-ray players on the market), dts finally has viable inroads into the high def formats. While their dts MA format has been available since the beginning of the high definition format war, very few players (and those were usually the most expensive) could internally decode it. Recently, more and more receivers have hit the market with the ability to decode most of the high definition audio codecs, including the dts formats.

While dts is predicting (based on past years) a slow second quarter, it will be interesting to see how well their new strategy pans out. Most likely more information will be withheld until some of the larger consumer electronics shows like CEDIA and CES roll out later in the year. Stay tuned.

About the author:

As Associate Editor at Audioholics, Tom promises to the best of his ability to give each review the same amount of attention, consideration, and thoughtfulness as possible and keep his writings free from undue bias and preconceptions. Any indication, either internally or from another, that bias has entered into his review will be immediately investigated. Substantiation of mistakes or bias will be immediately corrected regardless of personal stake, feelings, or ego.

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Recent Forum Posts:

GlocksRock posts on May 15, 2008 08:59
AcuDefTechGuy, post: 412592
I guess Universal will also be using DTS-HD MA on their blu-ray movies.

http://www.blu-ray.com/news/?id=1290



Sounds good to me!
AcuDefTechGuy posts on May 15, 2008 08:58
AcuDefTechGuy, post: 412233
Oh, goodness gracious. Okay, last night I watched DH4 DTSMA again. It was indeed wonderful. Afterwards, I saw Independence Day DTSMA. It was CRAZY. It blew DH4 away! It made Transformers sound like MONO 1.0.

Oh, by the way, just in case anyone is wondering, I might have exaggerated this statement just a tad bit.

I mean ID4's DTS-MA is amazing, but DH4's DTS-MA is just as awesome. Transformers' DD+ is NOT as good, but not THAT bad either.

I bet Transformers DTS-MA would be so awesome.
AcuDefTechGuy posts on May 15, 2008 08:53
Universal Blu-ray Uses DTS-MA

I guess Universal will also be using DTS-HD MA on their blu-ray movies.

http://www.blu-ray.com/news/?id=1290
AcuDefTechGuy posts on May 14, 2008 15:07
Biggiesized, post: 412359
I hate to be a grammar/spelling Nazi, Tom, but the company is spelled in all capital letters, DTS, not dts, despite their logo. Also, the high resolution audio codec is DTS-HD MA, not DTS MA. There are two forms of DTS-HD audio, high resolution (HR) and master audio (MA).

Sorry, that just really bothered me.

On-topic: Lowry Digital Images was freakin' sweet. I'm really surprised they sold it off after they just acquired the company a little while back. They do the best restorations in the business, bar none. That's why all the perfectionists like George Lucas will only let them touch their babies.

George Lucas is a lousy director and writer IMO. He should just stick to producing IMO.

The reason we all say DTS-MA is because we are so tired of writing “DTS-HD MA”.

On the BD players, it only says “DTS HD”.

I wish they would say “DTS MA or DTS HR” instead.
Biggiesized posts on May 14, 2008 14:44
I hate to be a grammar/spelling Nazi, Tom, but the company is spelled in all capital letters, DTS, not dts, despite their logo. Also, the high resolution audio codec is DTS-HD MA, not DTS MA. There are two forms of DTS-HD audio, high resolution (HR) and master audio (MA).

Sorry, that just really bothered me.

On-topic: Lowry Digital Images was freakin' sweet. I'm really surprised they sold it off after they just acquired the company a little while back. They do the best restorations in the business, bar none. That's why all the perfectionists like George Lucas will only let them touch their babies.
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