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Apple's iTunes Number Two in Music Sales

by February 26, 2008

If you're walking the streets with an iPod or iPhone and a pair of ear-buds plugged into your skull you’re not alone. According to NPD Group, a leading consumer electronics market research firm, iTunes is the number two retailer of music in the US.

The numbers were measured in unit volume and the only music source currently beating iTunes is Wal-Mart.

iTunes moved into second place after NPD Group looked at music sales totals in 2007. In the interest of balance, NPD Group counted twelve tracks downloaded as the equivalent to a CD. The research firm only began tracking these numbers in mid-2006 when Best Buy was in possession of second place behind retail behemoth Wal-Mart.

Was iTunes in third place in the fourth quarter of 2006? No, that distinction went to Target. But iTunes was fourth. But for the year 2007 Best Buy was pushed to third and Target back to fourth. That’s impressive growth for iTunes over the year 2007.

But according to Russ Crupnick, analyst at NPD, the movement might not be such a surprise. Crupnick says that the CD is languishing as a media format and that downloads are taking over the music industry and that his numbers describe:

“...almost 50-percent growth in digital downloading in the past year.”

According to the numbers from NPD's study, in 2007 about 10-percent of music purchased in the US is through legal downloads. The amount of music purchased in 2007 rose 6-percent over the previous year. But the decline of CD sales and increase in legal digital downloads contributed to a 10-percent overall decrease in music spending.

It sounds like the music industry needs to continue to evolve and adapt to music downloads. I vote for a reliable source for lossless or high-bit, legal, digital music downloads.

About the author:

Wayde is a tech-writer and content marketing consultant in Canada s tech hub Waterloo, Ontario and Editorialist for Audioholics.com. He's a big hockey fan as you'd expect from a Canadian. Wayde is also US Army veteran, but his favorite title is just "Dad".

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Recent Forum Posts:

dandelion posts on July 27, 2010 06:06
i would like to

I hope I can inject creative innovations into the products, also meets classical music lovers' true needs.

please provide your feedback and critic to me.
Clint DeBoer posts on March 03, 2008 10:38
Aren't a lot of those shows online for free now?
Matt34 posts on March 03, 2008 08:37
With my contributions in the following year they'll be number uno. I have to keep up on Lost, Jericho, Heros, etc.
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