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Toshiba Wants Back into the HD Game with XDE

by August 19, 2008

Toshiba just won’t let HD disc player technology go. Six months after being blown out of the HD-format war with Sony's Blu-ray, Toshiba has a new high definition trick up its sleeve… XDE – a new upscaling technology that promises to doll-up that frumpy old 480p video signal.

The Japanese electronics manufacturer has officially announced a new DVD player that comes stacked with its new super-upscaling technology. The XD-E500 is Toshiba’s new upscaling DVD player. Toshiba wants to demonstrate how it can turn your DVD collection into eye-candy with its eXtended Detail Enhancement technology or XDE.

The creators of XDE say the secret is in edge enhancements. Sure, we can hear videophiles complaining about the increased noise associated with edge enhancements. This is why calibrated displays usually turn the sharpness setting way – way down. But Toshiba claims its video processor can apply smart edge enhancements that only apply it sparingly.

What’s wrong with good old fashioned soft, warm and very cinematic images? It’s what the golden age of cinema was built upon. Edge enhancements with clever algorithms remind me of guys using tacky pick-up lines on women. It’s usually a better idea to just be yourself. The same applies to a video signal.

Along with Toshiba’s new edge enhancement ticks the XD-E500 will also offer a 24-fps mode. A nice trick that could help cut down on 2:3 pull-down judder. But it’s probably not enough to help the XD-E500 make a splash with videophiles. The new wunder-player will sell with an MSRP of $150 and will be available later this month.

About the author:

Wayde is a tech-writer and content marketing consultant in Canada s tech hub Waterloo, Ontario and Editorialist for Audioholics.com. He's a big hockey fan as you'd expect from a Canadian. Wayde is also US Army veteran, but his favorite title is just "Dad".

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Recent Forum Posts:

BMXTRIX posts on September 15, 2008 02:04
XDE is upconversion, and anyone (all of us?) with DVD collections can appreciate good upconversion technology. We are happy to PAY for good upconversion technology I would think.

So, all Toshiba needs to do, is put this good upconversion technology into a good Blu-ray player, and people have some reason to buy it.

Otherwise, XDE has a long list of competing products on the market already which actively persue the DVD crowd and can take DVD (480i) to 1080p for playback for well under 100 bucks. Most do a crappy job, but Toshiba has done nothing, and mean absolutely ZERO, to inform the general public about XDE, so nobody will view this product any differently than sub $100 upconverting players.

It's already a failed product if they are trying to take on the Oppos of the world.

It's an even bigger failed product if they are trying to take on Blu-ray.

But, if they incorporate into real next gen. technologies such as Blu-ray, and license XDE to other CE manufacturers (like Faroudja does), it could be a very profitable venture for them.

Based upon their recent actions, they will not do this.
Seth=L posts on September 15, 2008 01:46
PhillyDan1969, post: 456296
Why do people continue to compare Blu-Ray to DVd when it comes to market penetration, you are trying to compare apples to oranges in my opinion!!!

One of the biggest differences I recall with VHS vs. DVD (now) at this point into the market penetration is that new release VHS movies were not selling as cheaply as new rleease DVDs are now. VHS had a huge rental base at the time while I believe there is a much higher DVD buying market at this point.

There also is very little buzz about Blu-Ray compared to the DVD buzz that continued to build huge momentum back in its 2nd and 3rd years!!! In my opinion Blu-Ray penetration just cannot be compared to DVD penetration because the technology jump for Blu-Ray is nowhere near as impressive as DVD was!!!
I've heard it's penetrating faster than DVD did.
PhillyDan1969 posts on September 15, 2008 01:32
Why do people continue to compare Blu-Ray to DVd when it comes to market penetration, you are trying to compare apples to oranges in my opinion!!!

One of the biggest differences I recall with VHS vs. DVD (now) at this point into the market penetration is that new release VHS movies were not selling as cheaply as new rleease DVDs are now. VHS had a huge rental base at the time while I believe there is a much higher DVD buying market at this point.

There also is very little buzz about Blu-Ray compared to the DVD buzz that continued to build huge momentum back in its 2nd and 3rd years!!! In my opinion Blu-Ray penetration just cannot be compared to DVD penetration because the technology jump for Blu-Ray is nowhere near as impressive as DVD was!!!
johnnybon posts on September 11, 2008 12:00
I may have to give this player a try for SD DVD's
PENG posts on August 22, 2008 20:12
dobyblue, post: 447377
Correcting an article that states this player is “HD” when it's not is sour grapes now?

Sheesh, that's a bit of a stretch.

I wasn't the one who used those words.
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