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Toshiba 2008 Line of LCDs

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XV540 Series LCDs

XV540 Series LCDs

Summary

  • Product Name: 2008 Line of LCDs
  • Manufacturer: Toshiba
  • Review Date: January 15, 2008 12:02
  • MSRP: $429.99-$3199.99
  • First Impression: Mildly Interesting

Executive Overview

Toshiba showed off its 2008 LCD TV introductions at CES, including 20 new LCD TV models in five distinct series. The AV500 and CV510 series will obviously appeal to people that are more worried about saving money than 1080p. The RV530, XV540, and XF550 series are for more discerning consumers with larger budgets. We weren't super impressed with these displays as they were easily 5 inches thick though the rep did inform us that they were not final models and might be housed in different cases. We'll see.

The 2008 Toshiba LCD TV Series:

AV500 Series – 720p HD
The new AV500 Series is available in screen sizes ranging from personal 19" to home theater 42" (diagonal), all in high-gloss black cabinets (with 19" (diagonal) also available in high-gloss white). The AV500 Series features 720p HD resolution, DynaLight dynamic backlight control for deep black levels, and built-in ATSC/QAM Digital Tuning for over-the-air and cable-in-the-clear digital tuning capability. These models also include HDMI Digital Inputs, and a PC Input for easy connection to a personal computer.

REGZA CV510 Series – Step-up 720p HD
For "TV and Gaming" Enthusiasts, the premium REGZA CV510 Series is available in 32" & 37" (diagonal) sizes with 720p resolution and enhanced picture quality. This REGZA series features Toshiba's PixelPure 4G 14-bit Internal Digital Video Processor, which assures smoother, cleaner images with 4,096 levels of gradation, and a new 1.5" ThinLine Bezel Design with the thin SoundStrip speaker system. Also incorporated is the new Gaming Mode providing more direct video signal-to-the-screen for faster game controller response and 3 HDMI 1.3 inputs with REGZA Link (HDMI CEC) for easy connection to an HD DVD player or other A/V component.

REGZA RV530 Series – 1080p Full HD
For "Home Theater" Enthusiasts, the REGZA RV530 Series features 1080p Full HD resolution in the new two-tone "Surface Tension" Design with high-gloss black bezel. In addition to the exclusive Toshiba REGZA technologies found in the CV510 Series, the 1080p Full HD RV530 Series also features enhanced DynaLight dynamic backlight with a higher 15,000:1 dynamic contrast for deeper black levels. Available in a wide variety of screen sizes including new 32" and 37", and 42", 46" and 52" (diagonal), these models also include 4 HDMI (1 side) inputs for full digital connectivity, and a new High-Res PC Input, which is perfect for PC gamers looking to play on a big screen.

REGZA XV540 Series – ClearFrame 120 Hz Frame Rate
For "Sports and Action" Lovers, Toshiba is introducing the REGZA XV540 Series which includes models in 42", 46", and 52" (diagonal). Distinguishing the 1080p Full HD XV540 Series is Toshiba's improved ClearFrame 120 Hz Frame Rate with Film Stabilization and new 5:5 Pull-Down for clear fast-motion video, and 14-Bit PixelPure 4G Internal Digital Video Processing with 10-Bit LCD panels for a stunning 16,384 levels of gradation. These models also include ColorBurst wide color gamut CCFL at 108% of the NTSC color gamut for rich lifelike color, and 4 HDMI (1 side) 1.3 Inputs with x.v. Color and Deep Color for the amazing possible color depth and REGZA Link (HDMI CEC) for simple connectivity to home theater components.

Cinema Series REGZA XF550 Series – Super Narrow Bezel Design & ClearFrame
For "High-Style" Conscious Consumers, Toshiba has brought its award-winning "Super Narrow Bezel" (the world's thinnest LCD TV bezel at only 0.9"), and thinner SoundStrip 2 speaker system, to its new top-of-the-line XF550 Cinema Series REGZA models, allowing more TV in less space. These "virtually all-screen" models combine 1080p Full HD resolution, and 14-Bit PixelPure 4G Digital Video Processing with 10-Bit LCD panels for 16,384 levels of gradation. These models also include DynaLight SuperContrast for superior black levels, ColorBurst wide color gamut CCFL at 108% of the NTSC color gamut for rich lifelike color, and improved ClearFrame 120 Hz Frame Rate with Film Stabilization and new 5:5 Pull-Down for clear fast-motion video to deliver an all-new level of picture quality. Available in 40", 46" and a new 52" (diagonal) screen sizes, these models also incorporate 3 HDMI 1.3 Inputs with x.v. Color and Deep Color for amazing color depth and REGZA Link (HDMI CEC) for simple connectivity to home theater components. For additional information please visit http://www.tacp.toshiba.com.

Expected Availability & Pricing:

AV500
19AV500 (March $429.99)
19AV501 (March $429.99)
22AV500 (May $549.99)
26AV500 (February $649.99)
32AV500 (February $799.99)
37AV500 (February $999.99)
42AV500 (March $1,299.99)

REGZA CV510 Series
32CV510 (March $899.99)
37CV510 (March $1,099.99)

REGZA RV530 Series
32RV530 (March $1,099.99)
37RV530 (February $1,299.99)
42RV530 (February $1,499.99)
46RV530 (February $1,999.99)
52RV530 (March $2,699.99)

REGZA XV540 Series
42XV540 (March $1,699.99)
46XV540 (March $2,199.99)
52XV540 (April $2,899.99)

Cinema Series REGZA XF550 Series

40XF550 (February $1,999.99)
46XF550 (February $2,499.99)
52XF550 (February $3,199.99)

About the author:
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As Associate Editor at Audioholics, Tom promises to the best of his ability to give each review the same amount of attention, consideration, and thoughtfulness as possible and keep his writings free from undue bias and preconceptions. Any indication, either internally or from another, that bias has entered into his review will be immediately investigated. Substantiation of mistakes or bias will be immediately corrected regardless of personal stake, feelings, or ego.

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Recent Forum Posts:

AVRat posts on January 20, 2008 14:20
I guess announcements on upgraded pre/pros was skimpy/non-existent since nothing was reported, eh?
The Chukker posts on January 16, 2008 00:28
Tom Andry, post: 358149
Scratch that - when I wrote that article, I was converting from Yen to $ and came to $1800. Turns out it will cost more like $2500 according to Sony.
Yikes. It would be interesting if someone used the average price points for LCD or Plasma tv's (from say 27“ to 60+”) and then applied that sliding scale model to OLED tv's to give a “rough” idea of what the larger panels would cost in comparison. I know this logic is inherently flawed but geez, $2500 for an 11" tv? pfffff.
Do you get the feeling these guys are just showing off for it's own sake?
Tom Andry posts on January 15, 2008 11:10
Scratch that - when I wrote that article, I was converting from Yen to $ and came to $1800. Turns out it will cost more like $2500 according to Sony. I'd love to see this tech mature but I have a feeling that no one is going to want to invest in it enough to get the infrastructure to the point were they can be produced cheaply. With the majority of the public rolling their eyes at me when I tell them that there is a difference between SD and HD, I can't believe that we're going to convince them that a high contrast ratio is reason enough to spend 5x on an OLED display.
Tom Andry posts on January 15, 2008 09:43
The Chukker, post: 357718
So what kind of price differential are we talking about here? Did Samsung actually have an MSRP for the 31" model? If mass production were to indeed start in 2010 of mid to large sized models, what price point is Samsung shooting for and what was the maximum size they were touting?

Sony just released their first 11" OLED at $1800
Toshiba isn't going to release any at all based on manufacturing costs
[read more]

Samsung didn't talk price (heck, they didn't have a price tag on a single item in their booth) but many times these tech showcases are just stuff they are exploring.
The Chukker posts on January 14, 2008 18:44
“there is ample evidence that OLED will never come down in price enough to be a serious contender against LCDs.”
So what kind of price differential are we talking about here? Did Samsung actually have an MSRP for the 31" model? If mass production were to indeed start in 2010 of mid to large sized models, what price point is Samsung shooting for and what was the maximum size they were touting?
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