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Sony 27" Prototype OLED Display

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Sony 27" Prototype OLED Display

Sony 27" Prototype OLED Display

Summary

  • Product Name: 27" Prototype OLED Display
  • Manufacturer: Sony
  • Review Date: January 15, 2008 11:19
  • MSRP: $Yeah right
  • First Impression: Pretty Cool

Executive Overview

Sony was showing off not only their ~$2500 11" OLED displays but a 27" prototype at CES this year. The 27" supposedly sports a greater than 100% NTSC color reproduction, 1,000,000:1 contrast ratio, and 1080p resolution. Of course, at this point, the 11" is out of reach of most people so we can only guess at what a 27" will run. Probably a Porsche. The display looked amazing but we didn't look too close and not just because of the railing. No, it's more like looking at that super hot girl in the club. You know you don't have a chance, so don't get your hopes up. At this point, we're only hoping (probably in vain) that someone will come up with a cheap way of manufacturing these displays. For more information, please visit www.sony.com.

Unless otherwise indicated, this is a preview article for the featured product. A formal review may or may not follow in the future.

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Discuss This Article
AVRat posts on January 20, 2008 14:20
I guess announcements on upgraded pre/pros was skimpy/non-existent since nothing was reported, eh?
The Chukker posts on January 16, 2008 00:28
Tom Andry, post: 358149
Scratch that - when I wrote that article, I was converting from Yen to $ and came to $1800. Turns out it will cost more like $2500 according to Sony.
Yikes. It would be interesting if someone used the average price points for LCD or Plasma tv's (from say 27“ to 60+”) and then applied that sliding scale model to OLED tv's to give a “rough” idea of what the larger panels would cost in comparison. I know this logic is inherently flawed but geez, $2500 for an 11" tv? pfffff.
Do you get the feeling these guys are just showing off for it's own sake?
Tom Andry posts on January 15, 2008 11:10
Scratch that - when I wrote that article, I was converting from Yen to $ and came to $1800. Turns out it will cost more like $2500 according to Sony. I'd love to see this tech mature but I have a feeling that no one is going to want to invest in it enough to get the infrastructure to the point were they can be produced cheaply. With the majority of the public rolling their eyes at me when I tell them that there is a difference between SD and HD, I can't believe that we're going to convince them that a high contrast ratio is reason enough to spend 5x on an OLED display.
Tom Andry posts on January 15, 2008 09:43
The Chukker, post: 357718
So what kind of price differential are we talking about here? Did Samsung actually have an MSRP for the 31" model? If mass production were to indeed start in 2010 of mid to large sized models, what price point is Samsung shooting for and what was the maximum size they were touting?

Sony just released their first 11" OLED at $1800
Toshiba isn't going to release any at all based on manufacturing costs
[read more]

Samsung didn't talk price (heck, they didn't have a price tag on a single item in their booth) but many times these tech showcases are just stuff they are exploring.
The Chukker posts on January 14, 2008 18:44
“there is ample evidence that OLED will never come down in price enough to be a serious contender against LCDs.”
So what kind of price differential are we talking about here? Did Samsung actually have an MSRP for the 31" model? If mass production were to indeed start in 2010 of mid to large sized models, what price point is Samsung shooting for and what was the maximum size they were touting?
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As Associate Editor at Audioholics, Tom promises to the best of his ability to give each review the same amount of attention, consideration, and thoughtfulness as possible and keep his writings free from undue bias and preconceptions. Any indication, either internally or from another, that bias has entered into his review will be immediately investigated. Substantiation of mistakes or bias will be immediately corrected regardless of personal stake, feelings, or ego.

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