“Let our rigorous testing and reviews be your guidelines to A/V equipment – not marketing slogans”
Facebook Youtube Twitter instagram pinterest

Samsung New Display Technology

By
Ultra-Slim LCD and OLED Displays

Ultra-Slim LCD and OLED Displays

Summary

  • Product Name: Display Tech
  • Manufacturer: Samsung
  • Review Date: January 14, 2008 15:21
  • First Impression: Pretty Cool

Executive Overview

Samsung had a large display in the center of their CES 2008 booth showing off some of the technology that we may (or may not) see in the future. The lineup at the Samsung booth included two (14.1" and 31") organic light-emitting diode (OLED) TVs in addition to an ultra-slim 52" LCD TV, quadruple full-HD LCD TV, and a 3D ready plasma display.

The chic, ultra-slim OLED TVs employ AM OLED panels developed by Samsung SDI, a Samsung affiliate dedicated to display production. The finished products weigh some 40 percent less than other LCD TVs of the same size while boasting a contrast ratio of 1 million to one, color gamut of 107% and brightness of 550nit. Samsung will supposedly begin commercial production of mid- to large-sized OLED TVs around 2010.

Also on display at the Samsung booth was a 52" LCD TV that is slimmer than any other non-OLED TV ever made. It has 50,000:1 contrast ratio and 550nit brightness. Mass production of this model is scheduled to begin in 2009.

Samsung also unveiled their "Quadruple full-high definition" (QFHD), which refers to a resolution of 3,840 pixels by 2,160 pixels, which is four times greater than that for a typical high-definition display. Samsung will unveil the world's largest (82") QFHD LCD TV to date.

Samsung introducted a 57" LCD monitor (model: 570DXN) that can recognize a user's motions even when the user is a short distance away from the monitor. The monitor takes advantage of a 3D motion sensing solution developed by interactive media company Reactrix Systems. Samsung plans to commercialize this monitor in 2008 and will target it for commercial advertising applications.

Samsung has developed the first 3Dready, flat-panel HDTVs on the market with the Series 4 plasma HDTV. Both the Series 4 and Series 5 models come packaged in a lustrous, piano-black exterior, and feature first class components and advanced features typical of premium models. Built-in entertainment modes automatically optimize image and audio quality to the content being viewed—a must-have for the avid gamer, sports fan or movie buff. Further enhancing the Series’ viewing experience is the FilterBright anti-glare technology, which produces deeper blacks and an increased contrast ratio for overall superior picture. A variety of multimedia devices can be easily connected and used through 3 HDMI inputs, one of which conveniently located on the side of the sets. Extending that connectivity even further, Samsung has also included a USB2.0 port for 5 series, making it simple to view contents directly from digital devices such as cameras, MP3 players, and thumb drives. In addition, the enhanced HDMI-CEC TV remote enables consumers to easily control multiple devices connected via the HDMI port. The Series 4 Plasma HDTV will be available in March in both 42-inches and 50-inches model sizes (Model numbers PN42A450P and PN50A450P). The Series 5 plasma HDTV will be available in March in both 50-inches and 58-inches (Model numbers PN50A550P and PN58A550P). Like other 3D displays we've seen, this one uses glasses to a somewhat headache inducing affect.

While we don't expect to see all of this technology hit the consumer market, it was nice to have it all in one place where we could check it out in detail. 3D still seems years away from a viable solution (for everything but a limited selection of games) and there is ample evidence that OLED will never come down in price enough to be a serious contender against LCDs. For more information, please visit. www.samsung.com.

About the author:
author portrait

As Associate Editor at Audioholics, Tom promises to the best of his ability to give each review the same amount of attention, consideration, and thoughtfulness as possible and keep his writings free from undue bias and preconceptions. Any indication, either internally or from another, that bias has entered into his review will be immediately investigated. Substantiation of mistakes or bias will be immediately corrected regardless of personal stake, feelings, or ego.

View full profile

Confused about what AV Gear to buy or how to set it up? Join our Exclusive Audioholics E-Book Membership Program!

Recent Forum Posts:

AVRat posts on January 20, 2008 14:20
I guess announcements on upgraded pre/pros was skimpy/non-existent since nothing was reported, eh?
The Chukker posts on January 16, 2008 00:28
Tom Andry, post: 358149
Scratch that - when I wrote that article, I was converting from Yen to $ and came to $1800. Turns out it will cost more like $2500 according to Sony.
Yikes. It would be interesting if someone used the average price points for LCD or Plasma tv's (from say 27“ to 60+”) and then applied that sliding scale model to OLED tv's to give a “rough” idea of what the larger panels would cost in comparison. I know this logic is inherently flawed but geez, $2500 for an 11" tv? pfffff.
Do you get the feeling these guys are just showing off for it's own sake?
Tom Andry posts on January 15, 2008 11:10
Scratch that - when I wrote that article, I was converting from Yen to $ and came to $1800. Turns out it will cost more like $2500 according to Sony. I'd love to see this tech mature but I have a feeling that no one is going to want to invest in it enough to get the infrastructure to the point were they can be produced cheaply. With the majority of the public rolling their eyes at me when I tell them that there is a difference between SD and HD, I can't believe that we're going to convince them that a high contrast ratio is reason enough to spend 5x on an OLED display.
Tom Andry posts on January 15, 2008 09:43
The Chukker, post: 357718
So what kind of price differential are we talking about here? Did Samsung actually have an MSRP for the 31" model? If mass production were to indeed start in 2010 of mid to large sized models, what price point is Samsung shooting for and what was the maximum size they were touting?

Sony just released their first 11" OLED at $1800
Toshiba isn't going to release any at all based on manufacturing costs
[read more]

Samsung didn't talk price (heck, they didn't have a price tag on a single item in their booth) but many times these tech showcases are just stuff they are exploring.
The Chukker posts on January 14, 2008 18:44
“there is ample evidence that OLED will never come down in price enough to be a serious contender against LCDs.”
So what kind of price differential are we talking about here? Did Samsung actually have an MSRP for the 31" model? If mass production were to indeed start in 2010 of mid to large sized models, what price point is Samsung shooting for and what was the maximum size they were touting?
Post Reply