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Philips 7000 Series LCDs

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Philips 52PFL7603

Philips 52PFL7603

Summary

  • Product Name: 52PFL7603
  • Manufacturer: Philips
  • Review Date: January 14, 2008 15:53
  • MSRP: $1699-$2799
  • First Impression: Pretty Cool

Executive Overview

Philips debuted its 7000 FlatTV series at CES. This new line ranges from 19 to 52 inches (diagonal), and features a rounded edge surrounded by an acrylic edge, which not only gives the set a less rigid look but also enhances the sets technology.  Philips reportedly conducted extensive research with consumers to find out what they really wanted.  The response was that consumers feel that most televisions look the same and they miss products that are “outstanding”.  Consumers share a desire for products with a simpler and more approachable, softer and more sophisticated design.

The new design collection delivers on that need with a design that is minimalist, emotional, and recognizable and led by the 7000 series.  Consumers will also notice the absence of a speaker grill, which makes the sleek, black bezel continuous around the set for a more minimalist look.  The sound is actually powered from the back and carried out throughout the acrylic flare around the set.  The end result is a TV that actually is part of your environment –superior performance packed in a design that is truly like no other.

The addition of 120Hz ClearLCD technology improves the shadow detail and black levels in dark scenes while greatly diminishing motion artifacts. Philips’ 120Hz ClearLCD technology provides razor-sharp moving images with an ultra-fast motion response time of two milliseconds. By doubling the picture refresh rate from the standard 60Hz, these sets deliver swift, streak-free action - elevating image quality and clarity.

Philips has further refined the LCD with HD Digital Natural Motion technology , which eliminates the persistent juddering effects that appear with recorded movie content.  Motion Estimation Motion Compensation technology estimates motion in the picture and inserts compensated frames, resulting in a smoother, more natural picture and eye-popping sharpness. By smoothing the shaky visuals typically appearing in film content, this technology creates an unrivaled experience.

Combined with amazing picture performance, Philips’ latest generation of LED Ambilight technology immerses and engages viewers like no other display. The advanced lighting feature – available on the 7603 series - captures the colors and action on the screen and provides well-balanced light behind the TV set. This leads to more relaxed viewing and eliminates the need for additional ambient lighting while watching television.

The new 7000 series features a unique invisible speaker system that delivers a powerful audio experience from a slim TV cabinet. Philips’ Invisible Sound System integrates wOOx subwoofer with two dual-excursion passive radiator drivers to improve low frequency performance while concealing the speakers in a subtle, efficient design.

Calibrating picture settings is a breeze with Philips’ simple, unique settings assistant feature. In a few easy steps, users can select their on-screen preferences with the left and right cursor buttons. By using a program similar to an eye test, viewers can select what they perceive as the best picture and sound. Choose initial preferences from the five split-screen samples and the television will make the changes and store them for future use. The 7000 series offers four HDMI 1.3a inputs with built-in consumer electronics control (CEC) for the cleanest, clearest digital signal. Now users can hook-up as many as four HDMI devices while assured their sets are future-proof for further connectivity. For more information, please visit www.philips.com.

Model

Display Type

Ambilight

 

Invisible Sound

120 HZ

ClearLCD

Pixel Plus 3HD

MSRP

Availability

7403 Series

42PFL7403

LCD

 

X

X

X

$1,699

March

47PFL7403

LCD

 

X

X

X

$1,999

April

52PFL7403

LCD

 

X

X

X

$2,699

May

7603 Series           

42PFL7603

LCD

X

X

X

X

$1,799

April

47PFL7603

LCD

X

X

X

X

$2,099

April

52PFL7603

LCD

X

X

X

X

$2,799

May


About the author:
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As Associate Editor at Audioholics, Tom promises to the best of his ability to give each review the same amount of attention, consideration, and thoughtfulness as possible and keep his writings free from undue bias and preconceptions. Any indication, either internally or from another, that bias has entered into his review will be immediately investigated. Substantiation of mistakes or bias will be immediately corrected regardless of personal stake, feelings, or ego.

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Recent Forum Posts:

AVRat posts on January 20, 2008 14:20
I guess announcements on upgraded pre/pros was skimpy/non-existent since nothing was reported, eh?
The Chukker posts on January 16, 2008 00:28
Tom Andry, post: 358149
Scratch that - when I wrote that article, I was converting from Yen to $ and came to $1800. Turns out it will cost more like $2500 according to Sony.
Yikes. It would be interesting if someone used the average price points for LCD or Plasma tv's (from say 27“ to 60+”) and then applied that sliding scale model to OLED tv's to give a “rough” idea of what the larger panels would cost in comparison. I know this logic is inherently flawed but geez, $2500 for an 11" tv? pfffff.
Do you get the feeling these guys are just showing off for it's own sake?
Tom Andry posts on January 15, 2008 11:10
Scratch that - when I wrote that article, I was converting from Yen to $ and came to $1800. Turns out it will cost more like $2500 according to Sony. I'd love to see this tech mature but I have a feeling that no one is going to want to invest in it enough to get the infrastructure to the point were they can be produced cheaply. With the majority of the public rolling their eyes at me when I tell them that there is a difference between SD and HD, I can't believe that we're going to convince them that a high contrast ratio is reason enough to spend 5x on an OLED display.
Tom Andry posts on January 15, 2008 09:43
The Chukker, post: 357718
So what kind of price differential are we talking about here? Did Samsung actually have an MSRP for the 31" model? If mass production were to indeed start in 2010 of mid to large sized models, what price point is Samsung shooting for and what was the maximum size they were touting?

Sony just released their first 11" OLED at $1800
Toshiba isn't going to release any at all based on manufacturing costs
[read more]

Samsung didn't talk price (heck, they didn't have a price tag on a single item in their booth) but many times these tech showcases are just stuff they are exploring.
The Chukker posts on January 14, 2008 18:44
“there is ample evidence that OLED will never come down in price enough to be a serious contender against LCDs.”
So what kind of price differential are we talking about here? Did Samsung actually have an MSRP for the 31" model? If mass production were to indeed start in 2010 of mid to large sized models, what price point is Samsung shooting for and what was the maximum size they were touting?
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