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Hitachi 1.5-Series Ultra-Thin LCDs

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Hitachi 1.5-Series Thin LCDs

Hitachi 1.5-Series Thin LCDs

Summary

  • Product Name: 1.5 Director Series LCDs
  • Manufacturer: Hitachi
  • Review Date: January 12, 2008 21:46
  • MSRP: $TBD
  • First Impression: Gotta Have It!
  • 1.5-inch thin LCD technology
  • 2008 release date
  • 1080p/24/60
  • HDMI 1.3-compatible
  • Deep Color and xvYCC support
  • Sizes: 32-42 inches
  • 450-500 cd/m^2
  • 178-degree viewing angle
  • 120Hz refresh (37/42-inch models)
  • LCD technology: IPS-S (42-inch)/IPS-Pro (32- to 37-inch)
  • HDMI CEC support
  • Game Mode
  • RS-232C
  • 6W x 2 stereo speakers with SRS Surround and BBE Clear Voice

Executive Overview

Hitachi has released an Ultra Thin 'Director Series' LCD display panels that are merely 1.5-inches in depth. Having shaved more than one third of the thickness off of today's comparable plasma displays, this new product represents an engineering achievement of significant importance from Hitachi. What's so impressive about this? It's shipping this year. That's right, while other manufacturers were showing off prototypes (and Hitachi is no exception to that) Hitachi is readying it's new 1.5-inch thin plasmas for retail sale this year. If you don't understand the significance, take a look at your own LCD panel, or visit a big box store to compare. 42-inch and larger LCD panels are typically around 5- to 6-inches thick. Hitachi's new line goes from 32-42 inches and all are only 1.5-inches in depth.

The thinness of the displays was achieved through Hitachi’s proprietary implementation of a technology called External Electrode Fluorescent Lamp (EEFL), which affords greater power efficiency, delivers better and more flexible color accuracy and delivers a longer overall life span for the display.

A glossy and high precision frame surrounds the picture area of each of the displays. The frame is beveled to present the viewing picture as if it were a work of art. The combination of a bevel on the outer frame combined with a radius on the inner frame presents a nice touch that we found rather artistic. Yet another company going 'green', Hitachi’s energy-efficient features such as “auto power off,” to prevent consumers from forgetting to turn off the TV and the UT series also feature a “video power save” which allows consumers to switch to stand-by mode when there is no signal coming into the TV.

To say these LCD panels are sleek is a bit of an understatement.

What About Thin Plasmas?

Hitachi Ultra-thin plasma While a handful of companies, including Hitachi, have already developed and demonstrated Ultra Thin LCD models, Hitachi is among the first vendors to demonstrate an Ultra Thin plasma display. For various technical reasons, the challenges in producing a thin plasma display greatly exceed those associated with developing a thin LCD, making Hitachi's achievements - 1.5-inch Ultra Thin models in both LCD and PDP - even more impressive. As a result, Hitachi expects to seize an early lead in the rapidly emerging and commercially attractive new category of Ultra Thin Displays.

What would be even more important than being first with a prototype or concept is being first to deliver the end product to consumers. For their complete new line of Ultra Thin displays, Hitachi claims to already have the manufacturing processes, sales and marketing investment and overall corporate commitment in place to put these products into consumers' hands months, if not years, ahead of other suppliers.

 Developed using highly proprietary and innovative technology from Hitachi, which is apparently so secretive and highly competitive it cannot be revealed, we also saw their new 50-inch plasma display panel prototype. Hitachi expects to commercialize the product by late 2009 and other sizes would conceivably be available at that time.

Who knows, perhaps when combined with their new brain scan system, Hitachi will even eliminate the need for remote controls!

For more information about Hitachi, please visit http://av.hitachi.com

About the author:
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Clint Deboer was terminated from Audioholics for misconduct on April 4th, 2014. He no longer represents Audioholics in any fashion.

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Recent Forum Posts:

AVRat posts on January 20, 2008 14:20
I guess announcements on upgraded pre/pros was skimpy/non-existent since nothing was reported, eh?
The Chukker posts on January 16, 2008 00:28
Tom Andry, post: 358149
Scratch that - when I wrote that article, I was converting from Yen to $ and came to $1800. Turns out it will cost more like $2500 according to Sony.
Yikes. It would be interesting if someone used the average price points for LCD or Plasma tv's (from say 27“ to 60+”) and then applied that sliding scale model to OLED tv's to give a “rough” idea of what the larger panels would cost in comparison. I know this logic is inherently flawed but geez, $2500 for an 11" tv? pfffff.
Do you get the feeling these guys are just showing off for it's own sake?
Tom Andry posts on January 15, 2008 11:10
Scratch that - when I wrote that article, I was converting from Yen to $ and came to $1800. Turns out it will cost more like $2500 according to Sony. I'd love to see this tech mature but I have a feeling that no one is going to want to invest in it enough to get the infrastructure to the point were they can be produced cheaply. With the majority of the public rolling their eyes at me when I tell them that there is a difference between SD and HD, I can't believe that we're going to convince them that a high contrast ratio is reason enough to spend 5x on an OLED display.
Tom Andry posts on January 15, 2008 09:43
The Chukker, post: 357718
So what kind of price differential are we talking about here? Did Samsung actually have an MSRP for the 31" model? If mass production were to indeed start in 2010 of mid to large sized models, what price point is Samsung shooting for and what was the maximum size they were touting?

Sony just released their first 11" OLED at $1800
Toshiba isn't going to release any at all based on manufacturing costs
[read more]

Samsung didn't talk price (heck, they didn't have a price tag on a single item in their booth) but many times these tech showcases are just stuff they are exploring.
The Chukker posts on January 14, 2008 18:44
“there is ample evidence that OLED will never come down in price enough to be a serious contender against LCDs.”
So what kind of price differential are we talking about here? Did Samsung actually have an MSRP for the 31" model? If mass production were to indeed start in 2010 of mid to large sized models, what price point is Samsung shooting for and what was the maximum size they were touting?
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