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The Frame, Fine Art Channel in HD

by August 13, 2008

We’ve all been there…Guests arrive and want to see what that gargantuan HDTV in corner can really do. Only this time they’re with girlfriends, wives or maybe they’re a more cultured crowd for whom last year’s Superbowl on the HD-PVR or T2 on Blu-ray just won’t do. Here’s a suggestion, HD art galleries are getting very popular these days. 

Composition - it’s a word that corresponds with art somehow and may help us art-less types sound a little less like a Philistine. Or maybe it has the opposite effect. But you know what they say - ignorance is bliss. 

Shaw Cable is Canada’s second largest cable TV operator next to Rogers. The company has announced it’ll air a new channel called The Frame in HD. It’s a commercial-free, 24-hour channel that’ll transmit award winning art collections and photography inside the frame of your HDTV. 

The whole experience will be set to music while it frames fine art collections from 16 galleries. Collections will include Canada Collects, Animal kingdom, Water World, Birds of a Feather, The Seven Seas, Canadian Horizons, City Lights, Sands of Time, Gardens of Delight and more. Galleries will appear on a half-hour rotation basis and individual works will change every 30 seconds. 

Macroblocking – it’s a word that corresponds with compressed digital images through Cable TV. Especially if the images are moving quickly, macroblocking will appear as pixelization of the images. On the other hand, some of the more impressionistic works might see subtle improvements with a light sheen of digital distortion. But you know what they say – ignorance is bliss. 

The Frame has already been showing on Shaw HD in Calgary and has apparently been successful enough to go nationwide. The station will roll out to the high-brow HDTV consumers throughout Canada this September.

About the author:

Wayde is a tech-writer and content marketing consultant in Canada s tech hub Waterloo, Ontario and Editorialist for Audioholics.com. He's a big hockey fan as you'd expect from a Canadian. Wayde is also US Army veteran, but his favorite title is just "Dad".

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Recent Forum Posts:

rrrrobbie posts on February 06, 2012 01:50
The frame Channel ..by SHAW ,,Help ,,

HI Can anyone tell me the music played in the background of the covered bridges segment {1/2 hr} on the frame channel ,,or a list of the musicians ?? there are some awesome fingerstyle blues I must find out who ,,,,I have tried calling ?to get thru,,,asked them posted questions to shaw and no reply ,,,maybe SOMEONE can help thanks soo much …Rob
Wayde Robson posts on August 16, 2008 12:12
If I can I spend a week during between Feb and Early April in the deep south, somewhere like FL or TX. Otherwise I love winter up here. The only reason I don't travel south annually in the winter is that I love snowboarding too much.

If I could, I'd travel to a South American ski resort right now to get a taste of it again.

As for driving through it… It's really only bad a minority of the time, even in winter. The really bad days, I work from home! If I absolutely have to drive through it I'm just doing what I have to do to get from point a to point b. They say pain builds character.

Parking in a garage helps ease winter driving misery.

All my neighbours have their garages filled with crap! So they have to scrape and dig frozen moisture off their cars every morning in winter while burning fuel to warm it up. I at least keep a little path to one side of my crap so I can park inside. I hop in as soon as I have to leave - start and go. I give Garages five-out-of-five stars in winter!
Davemcc posts on August 16, 2008 07:41
Adam, post: 445111
All I have to do is wait about 10 minutes more to go to work, and it's all melted off the roads.

So you see my point. I get to make 4 months of Corvette payments while it sits in the garage blocked by several inches of snow.

Back to the OP, it sounds like a waste of bandwidth that could otherwise be used to deliver higher quality broadcasts but I don't really know how cable companies allocate bandwidth per channel.
Adam posts on August 15, 2008 21:13
Davemcc, post: 445079
In the meantime, I'll just freeze and curse every snowstorm until global warming Arizona's weather to me.

Haven't you heard? It's supposed to start cooling down again. I guess that I'll just wait for global cooling to bring Canada's weather to me.

I gotta say, it is sweeeet to not have to drive in snow. I get to buy max performance summer tires (zip it, Sheep…I know my car is stock ) and not worry about swapping them out in the winter. It does snow here, but it's rare enough that it's a real treat for us. All I have to do is wait about 10 minutes more to go to work, and it's all melted off the roads.
Davemcc posts on August 15, 2008 18:48
Thanks for the invite Adam. Unfortunately, I have to work 12 months of the year. My snowbird days are far in the future. In the meantime, I'll just freeze and curse every snowstorm until global warming Arizona's weather to me.
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