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iTunes and The Beatles: We Can Work it Out

by November 16, 2010
iTunes and The Beatles: We Can Work it Out

iTunes and The Beatles: We Can Work it Out

Recent visitors to the iTunes website might have noticed “something”… a message that said Apple was preparing a major announcement today. After a hard day’s night of speculation we learned Steve Jobs took the long and winding road to secure a Beatles deal. Despite bitter trademark litigation, Apple Inc and the Beatles' Apple Corps agreed - we can work it out.  And that means beautiful music to Beatles fans and bad Beatles puns across the universe.

Apple’s iTunes Store will soon carry Beatles music after negotiations between Jobs company and EMI Group, the current holder of the Beatles library. The deal marks the end of ongoing legal battles that began way back in 1978 when the Beatles Apple Corps began a series of lawsuits against Steve Jobs Apple Computers for trademark infringement. The latest round of litigation between the two companies ended in 2007 with an agreement that had Apple the computer-maker take full control of the Apple name and trademark, and license them back to Apple Corps. for undisclosed sums.

The deal comes close on the heels of financial troubles for EMI. According to the Wall Street Journal, EMI was bought out by a capital investment group with a huge loan. Deeply in debt - the company needs revenue. While music sales have been falling for nearly a decade, the Beatles remain one of the most reliable sellers in music. Despite being gone for 40 years, the Beatles sold the third-highest number of albums in 2009. According to Nielsen SoundScan, Beatles albums sold 3.3 million copies that year.

The Beatles iTunes deal won’t be the first time the group received the digital treatment. The Beatles have been more active lately than defunct bands half their age – 2009 saw the release of several remastered albums and The Beatles: Rock Band. The merging of the Beatles infectious riffs and a massively popular video game has been just enough to introduce the band to new generations.

We don’t know the terms of the Beatles - iTunes deal, or whether or not other online retailers will get access to the Beatles music. But iTunes owns about 90% of the digital music market, it’s likely others will follow soon. But we know that Steve Jobs is a long time fan of the Beatles and has stated in an interview that he sees the Fab Four as a role-model for business.

They were four guys who kept each other’s negative tendencies in check. And the total was greater than the sum of the parts…”

About the author:

Wayde is a tech-writer and content marketing consultant in Canada s tech hub Waterloo, Ontario and Editorialist for Audioholics.com. He's a big hockey fan as you'd expect from a Canadian. Wayde is also US Army veteran, but his favorite title is just "Dad".

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Recent Forum Posts:

jeffsg4mac posts on December 12, 2010 17:12
Alex2507, post: 773341
Me too. That explains why we have so much in common.

I could just sense that you wanted me to post this tune again since the other one got disabled.


… don't mention it.

Umm yeah like thanks and all. Merry Christmas to you too
Alex2507 posts on December 12, 2010 10:41
jeffsg4mac, post: 769845
Born in 65 there buddy

Me too. That explains why we have so much in common.

I could just sense that you wanted me to post this tune again since the other one got disabled.

5otQQ

… don't mention it.
jeffsg4mac posts on November 29, 2010 20:40
tcarcio, post: 768984
Missed the Boat?? I think he missed the whole ocean. He must have been born in the 80's….

Born in 65 there buddy
tcarcio posts on November 26, 2010 12:41
Alex2507, post: 767461
Blasphemer !!!

VgxzD5UeW4A

I think you might be missing the boat on this one.

Missed the Boat?? I think he missed the whole ocean. He must have been born in the 80's….
BoredSysAdmin posts on November 26, 2010 12:08
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