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Cirrus Logic, Genesis Microchip Announce Reference Design AVR

by February 22, 2006

SAN JOSE, Calif. - Feb. 23, 2006 - Genesis® Microchip Inc. (Nasdaq:GNSS), a world leader in the development of image processing technologies for flat-panel TVs, monitors, and other consumer display products, and Cirrus Logic Inc. (Nasdaq:CRUS), a world leader in high-precision digital audio processing and mixed-signal integrated circuits, today announced that they have jointly developed a reference design for High Definition mainstream audio/video receivers (HD-AVR).

This powerful reference design enables the AVR to become the home entertainment hub and gives AVR manufacturers a wealth of advanced audio and video features, while greatly simplifying user set up and interaction. Among them:

  • Extensive video processing capabilities, including upconversion of High Definition digital video from any input signal, using Emmy® award-winning Faroudja® technologies. Manufacturers are also able to capitalize on Faroudja® branding in promotion of the product.
  • A simple-to-use, on-screen graphical user interface display to guide consumers through the set up process and to serve as the command center controlling the numerous functionalities and features of the AVR.
  • It enables the use of a single cable from the AVR to the display device, such as a flat-panel monitor or projector, and supports a wide range of audio and video inputs.

"This HD-AVR platform is truly leading-edge and unique," said Keith Cheney, vice president and general manager, Embedded Processor Division, Cirrus Logic. "Manufacturers now have an amazingly powerful audio and video platform that delivers high-end capabilities at attractive home theater price points. And consumers will appreciate the simplicity of the platform's set-up and user-interface."

"The number of video and audio sources for the home is constantly growing, requiring greater capabilities from the AVR as the central control hub," said Raphael Mehrbians, Genesis Microchip's senior vice president of Product Marketing. "This new reference design combines the high-quality video processing of Faroudja with the industry-leading audio processing of Cirrus Logic and offers manufacturers a platform to bring this new level of high performance AVRs to market quickly. We are excited to participate in this new market segment for video processing, in addition to our TV and monitor markets."

The new HD-AVR platform offers a range of technologies to address various price points and feature demands of the AVR market. High Definition and DTV video require very high-quality video processing, coupled with maximum switching flexibility for the home theater. With this platform, AVR manufacturers can leverage Faroudja's superior video processing capabilities and can choose from Genesis Microchip's suite of video processing controllers including the FLI8125 (Hudson), FLI8532 (Cortez) and FLI8668 (Cortez Advanced). These solutions feature tiered levels of Faroudja video processing algorithms, including per pixel 3:2 pull-down and DCDi deinterlacing, advanced TrueLife(TM) edge enhancement, adaptive 3D decoding, full 10-bit signal path, flexible video switching, advanced scaling and format conversion technologies.

The platform delivers superior audio quality, with audio processing muscle from Cirrus Logic's 32-bit dual-core audio DSP, the CS49500 family. It delivers up to 1.44 giga operations per second and offers a complete set of audio algorithms, including Dolby® Digital, Dolby Pro Logic® IIx, Dolby Virtual Speaker®, Dolby Headphone®, DTS ES96/24(TM), DTS Neo:6(TM), THX® Ultra2 and SRS technologies. In addition, the reference design features Cirrus Logic's award-winning Intelligent Room Calibration(TM) software that performs speaker set up and equalization automatically. The CS49500 family of DSPs is also powerful enough to support custom post processing at the back end of the standard algorithms. The Cirrus Logic CS42448 surround-sound codecs and CS8416 S/PDIF IC complete the reference design.

About Cirrus Logic Inc.
Cirrus Logic develops high-precision analog and mixed-signal integrated circuits for a broad range of consumer and industrial markets. Building on its diverse analog mixed-signal patent portfolio, Cirrus Logic delivers highly optimized products for consumer and commercial audio, automotive entertainment and industrial applications. The company operates from headquarters in Austin, Texas, with offices in Colorado, Europe, Japan and Asia. For more information, please visit www.cirrus.com .

About Genesis Microchip
Genesis Microchip Inc. (Nasdaq:GNSS - News) is a leading provider of image processing systems enabling superior picture quality in flat-panel TVs and a variety of consumer and PC-display products. Featuring Genesis Display Perfection® technologies and Emmy award-winning Faroudja® video technologies, Genesis system-on-a-chip solutions are used worldwide by display manufacturers to produce visibly better images across a broad array of devices including flat-panel displays, digital TVs, projectors, AV receivers and DVD players/recorders. The Genesis technology portfolio features analog and mixed signal system-on-a-chip design, DCDi® by Faroudja deinterlacing, TrueLife(TM) video enhancement, IntelliComb(TM) video decoding and includes over 185 patents. Founded in 1987, Genesis supports its leading brand-name customers with offices in the U.S., Canada, India, Taiwan, South Korea, China, Japan and Singapore. For more information about Genesis Microchip Inc. or Genesis Display Perfection technologies, please visit www.gnss.com .

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Clint Deboer was terminated from Audioholics for misconduct on April 4th, 2014. He no longer represents Audioholics in any fashion.

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