LG and Mark Levinson's AP3133

by Tom Andry — last modified January 14, 2008

LG AP3133

Summary

Product Name: AP3133
Manufacturer: LG
Review Date: January 14, 2008 12:54
First Impression: Pretty Cool

Specifications

Executive Overview

In a mind-blowing collaboration, LG Electronics and Mark Levinson have paired up to bring you new home theater systems including the AP3133. This high-definition AV home theater system features multi-driver floor standing loudspeakers, center channel speaker, surrounds, and powerful subwoofer. The system includes a 7.1-channel AV receiver with 150Watts X 7 "ICEpower" output stage, Burr-Brown PCM 1796 24bit/192kHz DAC, multi-input HDMI switching with near 1080p upscaling, 1080p pass through, HD Radio capability, and Audessey Auto Room Multi EQ Adjustment. The system is built around LG’s “Super Blu” dual-format player. Each of the speakers (including the rear speakers which looked like the floorstanders only smaller) were spiked and placed on granite bases. The whole display was just weird as LG and Levinson were two names we never expected to see next to each other. Needless to say, we'll be interested to see if the audiophile crowd will be able to accept LG into their midst or if Joe Consumer will have a clue as to who Levinson is. For more information, please visit www.lge.com.

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AVRat posts on January 20, 2008 13:20

I guess announcements on upgraded pre/pros was skimpy/non-existent since nothing was reported, eh?

The Chukker posts on January 15, 2008 23:28

Scratch that - when I wrote that article, I was converting from Yen to $ and came to $1800. Turns out it will cost more like $2500 according to Sony. Yikes. It would be interesting if someone used the average price points for LCD or Plasma tv's (from say 27" to 60+") and then applied that sliding scale model to OLED tv's to give a "rough" idea of what the larger panels would cost in comparison. I know this logic is inherently flawed but geez, $2500 for an 11" tv? pfffff.
Do you get the feeling these guys are just showing off for it's own sake?

Tom Andry posts on January 15, 2008 10:10

Scratch that - when I wrote that article, I was converting from Yen to $ and came to $1800. Turns out it will cost more like $2500 according to Sony. I'd love to see this tech mature but I have a feeling that no one is going to want to invest in it enough to get the infrastructure to the point were they can be produced cheaply. With the majority of the public rolling their eyes at me when I tell them that there is a difference between SD and HD, I can't believe that we're going to convince them that a high contrast ratio is reason enough to spend 5x on an OLED display.

Tom Andry posts on January 15, 2008 08:43

So what kind of price differential are we talking about here? Did Samsung actually have an MSRP for the 31" model? If mass production were to indeed start in 2010 of mid to large sized models, what price point is Samsung shooting for and what was the maximum size they were touting?

Sony just released their first 11" OLED at $1800
Toshiba isn't going to release any at all based on manufacturing costs
[read more [audioholics.com]]

Samsung didn't talk price (heck, they didn't have a price tag on a single item in their booth) but many times these tech showcases are just stuff they are exploring.

The Chukker posts on January 14, 2008 17:44

"there is ample evidence that OLED will never come down in price enough to be a serious contender against LCDs."
So what kind of price differential are we talking about here? Did Samsung actually have an MSRP for the 31" model? If mass production were to indeed start in 2010 of mid to large sized models, what price point is Samsung shooting for and what was the maximum size they were touting?