Dynaudio Audience 52 SE Company History
Founded in Denmark in 1977, Dynaudio initially manufactured speakers using its own crossovers while relying on OEM drivers. Within three years, all of Dynaudio loudspeaker systems were equipped with their own drivers which were developed by their in-house R&D team. At this point in time, Dynaudio began selling its drivers to other speaker manufacturers. According to Wilfried Ehrenholz, Dynaudio's co-founder and sole owner " This proved to be a very successful move because, while there are many different speaker manufacturers, there are only a few driver manufacturers - and even fewer at the quality end of the market. Within a very short period of time Dynaudio drivers became popular all over the world and were widely recognized for their quality by audiophile consumers ".
Although Dynaudio's fame centers around its drivers, the company's biggest business has been and continues to be its finished home audio loudspeaker systems. At the present, over 55% of Dynaudio's worldwide annual sales are attributed to its Authentic Fidelity home audio loudspeaker line.
While the company is best known as a producer of drive units, the smallest part of Dynaudio's overall business (about 3%), ironically, is in fact the sales to OEM users (which include some of the world's highest regarded loudspeaker manufacturers) and the DIY hobbyist market. As of January 1, 2000 , Dynaudio officially stopped all production and support of the hobbyist drivers and kits. The market was so small in the grand scope of the company's production, that the decision was mostly based on this fact.
Dynaudio's manufacturing facilities are based in Skanderborg , Denmark , where both production and R&D is conducted. The company's worldwide sales, marketing, and distribution offices are headquartered in Hamburg , Germany . Drivers are manufactured under laboratory conditions in a recently expanded facility dedicated to driver production, while all high quality cabinets are produced in a separate specialized carpentry facility isolated from the driver production.
According to Ehrenholz, " an increasing worldwide demand on high quality loudspeakers fueled in part by new digital recording technologies and better educated consumers provides Dynaudio a perfect platform to increase its market share. Over the past decade, the company has experienced consistent growth and has added additional personnel, while also expanding its research and development. At present, Dynaudio invests more than 10% of its annual turnover on R&D."