Volvo Puts Dolby Pro Logic II in All Vehicles
Dolby Laboratories today announced that Dolby Pro Logic II technology will be offered in the all-new Volvo C70, launched today at the Frankfurt Motor Show (IAA). With the addition of Dolby audio technology to Volvo's C70, Volvo's entire 2006 line of cars provide Dolby Pro Logic II as a customer option, offering a home theater-like experience on the go. Volvo is the first car manufacturer to offer Dolby Pro Logic II technology in an entire line of cars.
Available now, the 2006 Volvo models offer drivers the opportunity to have a premium surround sound experience by choosing to equip their car with Dolby technology. Dolby Pro Logic II provides a realistic surround sound experience from two-channel stereo content. The Dolby Pro Logic II surround sound logo will be featured on the dashboard or start-up screen of the audio system in each Volvo vehicle equipped with Dolby premium technology. The Volvo S80, S60, S40, V70, V50, XC70 Cross Country, and XC90, and now the all-new C70 convertible, all offer premium sound systems incorporating Dolby Pro Logic II technology.
"As Volvo is known for best-in-class luxury, we chose to further enhance our models by offering sound technologies from Dolby, so we can provide discerning consumers an exceptional car audio experience option. Complementing Volvo's vehicle performance, Dolby Pro Logic II enables a new level for in-car entertainment that allows our customers to simulate a home theater experience on the road," said Per-Ake Froberg, Media Launch Manager, Volvo Car Corporation.
"Volvo has always been a leader in the field of automotive entertainment, being the first manufacturer to incorporate surround sound into its cars in 1997. We believe that by offering Dolby Pro Logic II surround sound technology for the entire 2006 Volvo line, Volvo will again lead the way for in-car entertainment systems, and that other automobile manufacturers will follow," said Tony Spath, Vice President, International Marketing, Dolby Laboratories. "We are delighted to see surround sound entertainment continue to move to the car, where Dolby technologies offer a host of new possibilities, improvements, and -- most importantly -- high-quality audio entertainment to Volvo customers."
Dolby Pro Logic II provides a realistic and convincing surround sound experience from two-channel content. A matrix surround technology, it provides five full-bandwidth channels of surround sound playback. In addition, Dolby Pro Logic II unlocks directional cues in stereo (two-channel) audio content, such as radio and CDs, and processes them into five-channel surround sound.
Dolby Pro Logic II decoding technology is incorporated in millions of products worldwide from automobiles to home A/V receivers to PCs.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For four decades Dolby has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. Based in San Francisco with European headquarters in England, the company has entertainment industry liaison offices in New York and Los Angeles, and licensing liaison offices in London, Shanghai, Beijing, Hong Kong, and Tokyo. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com .