User-friendly DRM Around the Corner?
In an event most would have thought unlikely, Dan Glickman MPAA CEO, called for DRM compatibility across the board. Sponsored by Variety and Lexis-Nexis, this ground-breaking conference brought to light the controversy surrounding the subject of DRM.
Mr. Glickman wants diverse industries to coalesce in an effort to bring
order to the chaos caused by DRM and the myriad ways that its being
implemented. Citing consumer dissatisfaction and frustration, Glickman
said, "MPAA has been working with senior executives from each of our
member company studios for about a year now to help make these choices
possible. We've been quietly working to identify ways to enhance the
consumer experience with digital media. Our goal is a diverse,
high-quality, hassle-free consumer experience, one that makes the most
effective case possible not merely for the legitimate content
marketplace, but for its vast superiority."
He pointed out progress being made and what is to be expected in the
near future. The list seems to address the most pressing gripes
consumers have with DRM. For instance Glickman calls for delivering
content to consumers any way possible on their preferred platforms or
devices. "We eagerly embrace every commercially viable entertainment
delivery method, so long as it incorporates reasonable protections
against the misuse of filmmaker's creative efforts."
My question is: what's reasonable?
The issue that seems to throw a monkey wrench into DRM implementation today was also discussed. This issue by far is the one that has consumers in an outrage: the ability to copy your content. "We wholeheartedly support allowing consumers to make authorized copies of the content they purchase. We expect to be able to make this happen for HD DVD hopefully this year. We are in agreement on the outcome we wish to see: Consumers should be able to enjoy authorized DVD content on their home networks... on portable devices... at their convenience. Next, we fully embrace interoperability. We believe that consumers who come by their content legally should be able to enjoy it on any device." And finally the last bullet, "we collectively affirm our on-going support for Digital Rights Management."
Glickman believes all these goals are attainable, the only hurdle being communication between parties concerned, the MPAA, the electronics community, and finally, the legal community.
If this pans out as Mr. Glickman describes, it could turn out to be an auspicious occasion for A/V consumers everywhere, you'll be able to make copies of your content to play on any device, rip your DVD into your server without a hassle. It sounds like Dan Glickman really cares about the DRM mess, I just hope it's not too good to be true.
User-friendly DRM is an oxy-moron. The only way DRM can be effective is if it's completely un-userfriendly.
The problem with that is that there is no really effective DRM.
The only user-friendly DRM is no DRM. I don't accept that someone who legitimately purchases music or movies should jump through hoops just to use it.
Amen, I completely agree with that, but the mere fact that someone who might be able to do something is recognizing the problem is a step in the right direction. In the end we have to take the lesser of two evils.
Another hypothesis could be that the line on DRM has been softened due to the fact that RIAA and MPAA haven't been as succesful at stopping illegal downloads as we have been led to believe, thus if you make it easier to play content accross the board people will be less motivated to pirate music and movies, Glickman says he doesn't mind if consumers who "came by their content legally" make duplicates for network, portable device, mobil viewing. That has to be the biggest gripe with consumers, not being able to duplicate.